Villajoyosa Beach, Villajoyosa, Valencian Community, Spain

Villajoyosa Beach

Golden sand, colorful old town, chocolate on the side

Colorful old townChocolate museumSandy beach
FamilySandSafe

About

Platja de Villajoyosa stretches roughly 600 metres along the Costa Blanca, its golden sand meeting calm blue water in a setting that feels genuinely lived-in rather than manufactured for tourists. The beach sits right at the foot of Villajoyosa's famously painted old town — a wall of candy-colored houses that tumbles down to the seafront and makes the backdrop unlike anything else on this coastline. It's a family-oriented spot with easy access, safe swimming conditions, and a moderate pace that suits a long, unhurried morning. The blue flag flies here, a reliable signal that water quality and facilities meet consistent standards. Come for the sand, stay for the town.

How to get there

Getting here is straightforward from almost any direction. You can walk from Villajoyosa center in about 5 minutes, catch a bus in 3 minutes, or hop the tram from Creueta or La Vila stops in around 8 minutes — all run daily. Drivers coming off the N-332 are about 5 minutes away; paid underground parking is available near the beach at Doctor Esquerdo and Creueta, open 24 hours, at roughly 1.80 € per hour or 19.80 € for a full day. No entry fee for the beach itself.

Who it's for

For couples

The combination of a calm blue-water beach and a genuinely photogenic old town makes Villajoyosa an easy choice for couples who want more than just sand — an evening walk through the painted streets after a beach afternoon is hard to beat on this stretch of coast.

For families

Safe swimming, easy access by bus or tram, golden sand, and the Valor Chocolate Museum nearby make this a practical and genuinely enjoyable family day out — kids get the beach, parents get the paella, everyone gets the chocolate tasting.

Our take

Feet in the sand, eyes on the screen

Platja de Villajoyosa earns its place on the Costa Blanca not by being the longest or the flashiest beach, but by having genuine character behind it. The blue water is calm, the golden sand is well-kept, and the blue flag means the basics are consistently handled. What sets it apart is the old town — those painted houses aren't a backdrop, they're the whole point, and they're steps away. The Valor Chocolate Museum is a legitimately good afternoon activity, not just a tourist checkbox. Skip August if you can; June and September give you the same beach with room to breathe. This is a beach that rewards people who actually want to explore a town, not just lie on sand.— The wmb team

What to do

Just 0.1 km from the beach, Les Cases de Colors — the iconic row of painted houses — is worth a slow walk along the seafront wall. Head 0.5 km inland to explore the Old Town of Villajoyosa proper, where the colorful hanging houses are built directly into the old city walls. Two kilometres away, the Valor Chocolate Museum offers free tours and tastings of Spain's famous chocolate, which is reason enough to plan an afternoon around it. If you want to go deeper into local history, Vilamuseu at 1 km holds Phoenician jewelry and Roman artifacts that put the town's long past into sharp focus.

Instagram spots

The painted facades of Les Cases de Colors just 0.1 km from the beach are the defining shot — frame them from the sand at golden hour for maximum color contrast.

The Old Town walls at 0.5 km offer a second angle, with the colorful hanging houses stacked above the seafront. Shoot the blue water and golden sand from the eastern end of the beach for a clean, uncluttered composition.

Where to eat

For rice dishes and paella right by the water, La Mar de Salat – Arroces y Paellas is just 0.2 km from the beach and the obvious first stop. Taverna Valenciana El Pòsit at 0.9 km leans into regional Valencian cooking, while Restaurant Hogar del Pescador at 1.1 km is the classic fisherman's-house option for fresh seafood. If you're willing to travel a little further, La Mejillonera in Benidorm (9.5 km) and La Cava Aragonesa (9.4 km) both carry strong reputations and high review volumes.

Where to stay

Gran Hotel Bali at 6.6 km is one of the tallest hotels in Europe and a solid mid-range anchor for the area, rated 4/5 across nearly 21,000 reviews. For something more upscale, Asia Gardens Hotel & Thai Spa at 7.6 km (4.5/5) and Meliá Villaitana at 9.5 km (4.4/5) offer resort-style comfort within easy reach of the beach. Magic Robin Hood at 14.2 km is the quirky outlier — a themed castle hotel that works surprisingly well for families.

Photography

The best single shot on this beach is from the waterline looking back at the old town's painted facades — shoot in the soft light of early morning before the sun gets harsh and the foreground fills with swimmers. For a wider composition, the area around Les Cases de Colors (0.1 km) gives you the full sweep of colorful architecture against blue sky and golden sand.

Good to know

Always check the flag before you enter the water — green means safe, yellow means caution, red means stay out, and purple signals marine hazards like jellyfish. Rip currents and jellyfish are real Mediterranean risks here, so never ignore a yellow or red flag regardless of how calm the surface looks. August brings peak summer visitor numbers; if you want space on the sand and shorter queues everywhere in town, aim for June, early July, or September instead. The tram is genuinely the easiest option if you're staying anywhere along the Benidorm–Alicante corridor.

Map

Nearby places

La Mar de Salat - Arroces y Paellas

0.2 km

Restaurant "Hogar del Pescador"

1.1 km

Taverna Valenciana El Pòsit

0.9 km

Benidorm Palace

4.6
12.1 km

La Mejillonera, Restaurante Benidorm

4.4
9.5 km

Bar Mariano's

4.3
11.3 km

La Cartuja

4.4
10.2 km

La Cava Aragonesa

4.2
9.4 km

Things to see around Villajoyosa

Museum

Valor Chocolate Museum

2.0 km

Free tours and tastings of Spain's famous chocolate.

Museum

Vilamuseu

1.0 km

Phoenician jewelry, Roman artifacts, ancient collections.

Cultural

Old Town Villajoyosa

500 m

Colorful hanging houses on old city walls.

Frequently asked

Swimming is generally safe — the beach holds a blue flag and conditions are calm. That said, Mediterranean rip currents and jellyfish can occur. Always check the flag: green means safe, yellow means caution, red means no swimming, purple signals marine hazards like jellyfish. Never ignore a red or purple flag regardless of how the water looks.
June through September is the best window for warm weather and reliable swimming. August is peak season and brings the heaviest visitor numbers — if you want more space, June or September are the sweet spots. The beach is accessible year-round but the Mediterranean climate makes summer the clear winner for a beach day.
Yes — public underground parking is available near the beach at Doctor Esquerdo and Creueta, open 24 hours. It's paid parking at approximately 1.80 € per hour or 19.80 € for a full day. If you'd rather skip the parking cost, the bus from Villajoyosa center takes just 3 minutes and the tram from Creueta or La Vila stops takes about 8 minutes.
Dog access information for Platja de Villajoyosa isn't confirmed in available data, so it's worth checking locally before you arrive. Many Spanish Blue Flag beaches have restrictions during summer months, so contacting the Villajoyosa town hall or checking posted signs on arrival is the safest approach.
Quite a lot within walking distance. Les Cases de Colors — the iconic painted houses — is just 0.1 km away. The colorful Old Town is 0.5 km. Vilamuseu at 1 km holds Phoenician and Roman collections. The Valor Chocolate Museum at 2 km offers free tours and tastings. You can realistically do all of these in one day alongside a beach session.
La Mar de Salat – Arroces y Paellas is the closest option at just 0.2 km, specializing in rice dishes and paella. Taverna Valenciana El Pòsit at 0.9 km covers regional Valencian cooking, and Restaurant Hogar del Pescador at 1.1 km is the go-to for fresh seafood. All three are within easy walking distance of the beach.

The information on this page is provided for guidance only and may evolve. Access conditions, safety and infrastructure can change without notice. Always check official sources before traveling.

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